In a new marketing campaign video by Promote Iceland ‘Share Your Iceland Secret’ locals and Iceland enthusiasts are encouraged to tell others about their favorite spots in Iceland in an effort to boost winter tourism.
The project was presented at a press conference on Wednesday. Chair of the Icelandic Tourist Industry Association Árni Gunnarsson stressed the importance of spreading foreign visits over different seasons to create employment opportunities and revenue for the nation, visir.is reports.
Iceland has experienced a vast increase in tourism in recent years. In the 2012-2013 winter season, 71 percent more tourists came to the country than in the 2009-2010 winter season. It is likely that a new record in foreign visits will be set this year.
Source: Inspired by Iceland + Icelandreview
Iceland24, September 2013