When
preparing a trip to Iceland, it is useful to know where you can go shopping.
 All the Icelandic towns and villages have at least one
supermarket or you may have the option of going to a fish market, bakery or
grocery store.

Supermarket shopping in Iceland
Supermarket
shopping is by far the cheapest.
 Bónus, the supermarket chain, is the most inexpensive of
Iceland, and you will find this store easily in major cities thanks to its pink
smiling pig logo.
 If you’re in the Icelandic capital, Reykjavik, there is
a large Bónus in the district of Grandi.
 You may be lucky enough to be served by the wonderful cashier
Fransisca Mwansa, an immigrant from Zambia, who is known as “the happiest
cashier of Iceland”.
 It transforms the bland experience of your shopping into
a  Christmas tale (and if you think I am
exaggerating, you‘ve clearly not had the pleasure of meeting her)!
 

The supermarket is emblematic and was the subject of a
book of poems by Andri Snær Magnuson;
 built as the Divine Comedy of Dante, the poems take you
through the shelves of the supermarket,  beginning with Paradise (fruit and vegetables)
and Hell (meat department) and finally to Purgatory (detergents).
The
fruit and vegetable selection at Bónus is quite limited if you want more
choice, try the
 Krónan or Nettó supermarkets. Stores such as Samkaup Urval, Samkaup Strax, 10-11 and Hagkaup are more expensive than the previous ones, but often it
is possible to find a more  international
selection.
 Hagkaup, kind of similar to Marks and Spencers, sells cosmetics , clothes and decorative items in
addition to more traditional products;
 
this is the place to go if you want to buy a French goat
bûchette, jar of duck fat or organic milk.

Supermarket shopping in Iceland

At
the supermarket check-out, the cashier will usually ask how many bags you
intend to use, as you will have to pay for these when purchasing your goods. It
also makes sense to buy reusable bags which are stronger and more durable.
In
larger cities, you will also have a choice of small neighborhood shops, such as
 Melabúðin in the Vesturbær neighborhood of Reykjavík, shops
selling local and organic products, such as
 Lifandi markaður or Heilsuhúsið, and specialty stores such as the cheese shop,
Óstabúðin,
on Skölavorðurstígur, which is also a  restaurant.
Most
of the petrol stations also have convenience stores with deli counters and
coffee. Kiosks that sell hot dogs and
sweets known as sjóppa
 are located throughout many
of the towns.

Supermarket shopping in Iceland
It
is forbidden to display cigarettes in stores in Iceland, so the cashier will
keep them behind the counter.
 Alcohol can only be bought in the off-license Vínbúð, which
is owned by the state and controls the sale of alcohol.

Supermarkets
are generally open from 10 or 11 to 6 p.m., and open at noon on Sunday.
 In larger cities, stores such as  10-11, Hagkaup or Samkaup are open round the
clock.

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